According to entertainment publicist Rickardo Shuzzr of Shuzzr PR, in what can only be described as a juggernaut performance, Alkaline’s set at the recent staging of New Rules Festival at the Wembley Arena in the United Kingdom sent shocked waves across the industry globally.
“After an exhilarating eight-year hiatus, the highly anticipated New Rules Festival delivered an unforgettable night of music and energy, marking its debut in the heart of London with Alkaline at the helm,” Shuzzr told Caribbean Life on Friday, April 18.
“As the artiste took to the stage, the sold-out venue cheered him in, buzzing with excitement,” he added. “Bringing his signature blend of charisma and talent, which has captivated audiences worldwide, Alkaline delivered hit after hit, with thousands of fans singing along,” he added.
Alkaline said, “The energy was insane. It was an incredible night, one of those nights you just had to experience.”
Shuzzr said it was a “historic night” for the Alkaline and the New Era Production team, which organizes the New Rules Festival.
“The team successfully showcased the festival’s evolution, which was previously hosted in major cities like New York, Miami, and Kingston, Jamaica,” he said. “Support came from exceptional opening acts, including rising stars Rajahwild and Armani, who set the stage ablaze and built anticipation for Alkaline’s long-awaited performance.”
Shuzzr said the event also saw a special appearance from British hip-hop trio WSTRN, who delivered their acclaimed collaboration, “Txtin,” with Alkaline.
Shuzzr said the collaboration has earned silver certification in the UK, adding to Alkaline’s success.
“The atmosphere was electrifying, with attendees echoing their love and support for Alkaline,” said Kereena Beckford, Alkaline’s manager, expressing her pride with another successful staging of New Rules.
“The energy in the UK was unmatched as thousands of UK fans came to the arena to see the man himself, Alkaline, perform. “I strongly encourage fans to get their tickets now for the upcoming stagings of New Rules.”
Shuzzr said fans can mark their calendars for the upcoming New Rules Festival dates.
Events are scheduled for Toronto, Canada, on June 21 and Jamaica on July 5, 2025.
