HEMPSTEAD, N.Y. — Tropical Jerk, a popular restaurant serving authentic Jamaican cuisine, has become a beloved fixture in the Hempstead community. Founded in 2004 by Norman Frater in Jerusalem, N.Y., the restaurant’s dedication to traditional flavors quickly became a family-run success story. Now, with seven locations across Long Island and Queens, the Hempstead outpost holds a special significance for the Frater family.
“This community means a lot to us, and we strive to give back in every way possible,” said Sophia Forbes, who joined her husband, Norman, in running the business full-time after a career in nursing. “It’s been a challenging journey, but it has been worth it.”
The other restaurants in Jamaica are Baldwin, Roosevelt, Uniondale, and Liberty Ave. Each location reflects the Frater family’s commitment to serving fresh, homemade Jamaican dishes, allowing patrons from various neighborhoods to enjoy the rich flavors of the Caribbean.
Despite obstacles such as inflation and changing consumer preferences, Tropical Jerk has continued to thrive by staying true to its roots. The restaurant is renowned for its homemade jerk seasoning, crafted from fresh spices, onions, scallions, and peppers. This commitment to authenticity has earned it a loyal following. “When customers tell us our food reminds them of their mothers’ cooking, that’s the most rewarding part of our work,” Forbes said.
Facing increasing competition in the Jamaican restaurant space, Forbes acknowledged, “Every day, a new Jamaican restaurant opens.” Yet Tropical Jerk’s focus on quality and community has helped it maintain its standing, serving corporate clients like JetBlue and North Shore.
The Frater family is also committed to giving back. They actively participate in local initiatives and contribute to scholarships for students interested in culinary arts, particularly in Hempstead and across Long Island. “Nothing is worth having unless you can give back to those who supported you,” Forbes said.
As Tropical Jerk prepares to open its newest location in Westbury, the family remains focused on keeping the business a family affair. Their five children are involved in management and culinary roles, so they are excited to pass the torch to the next generation. “We want them to carry on our legacy and elevate it further,” Forbes said.
Tropical Jerk’s ultimate goal is to become a franchise and bring the flavors of Jamaica to a broader audience. “We strive to make you feel like you’re home when you visit Tropical Jerk,” Forbes concluded. With their eighth location on the horizon, the Frater family is looking forward to the future, continuing to share their passion for food and community.
