The Saint Lucia Tourism Authority has introduced a visionary strategy known as Lucian Links. This innovative approach is geared towards fostering stronger connections between the Saint Lucian Diaspora, with a particular focus on those residing in the United States, Canada, and the UK.
The primary objective is to encourage them to rekindle their roots and actively contribute to marketing Saint Lucia as a premier luxury destination. Lucian Links offers a range of enticing incentives, including updates on accommodations, activities, restaurants, and local events, all designed to enhance their experience.
In a recent interview with Caribbean Life newspaper, Lorine Charles-St. Jules, the chief executive officer of the Authority explained, “Saint Lucia boasts a global network of connections, many of whom share a deep heritage with the island. My mission is to nurture and sustain these connections by providing regular updates on accommodations, activities, restaurants, and local events. I am committed to ensuring that the Diaspora remains well-informed and engaged with their homeland.”
Furthermore, Charles-St. Jules elaborated on a recent development, stating, “Saint Lucia has introduced the Collection de Pépites, a curated selection of inns, villas, bed and breakfasts, and boutique hotels. This initiative aims to highlight these properties, assisting travelers in finding their perfect accommodations.”
Assuming the role of chief executive officer of the Saint Lucia Tourism Authority on Feb. 1, 2022, Charles-St. Jules has dedicated her tenure to elevating Saint Lucia into the luxury travel market. She firmly believes that Saint Lucia is the ultimate luxury travel destination, especially during the upcoming holiday season.
Her previous roles, including account manager for the Anguilla Tourist Board and chief executive officer of PEA⋅EYE7 Marketing International in New Jersey where she specialized in luxury resort marketing, have equipped her with valuable experience, which she now brings to the Saint Lucia Tourism Authority.
Under the Lucian Links Initiative, the Diaspora is encouraged to choose Saint Lucia as their preferred vacation destination. This initiative not only benefits the tourism industry but also contributes to the economic growth of Saint Lucia by serving the needs of its Diaspora community.
Lucian Links, therefore, serves as an invaluable information hub, fostering stronger ties between Saint Lucia and its overseas-based community.
