Jamaican-based Richard “Richie B” Burgess, host and producer of the “Richie B Morning Show,” which airs in the tri-state area on Roadblock Radio 101.1FM HD3 WCBS, has announced a groundbreaking partnership with BESS 100FM in Jamaica.
The deal will allow radio listeners from Negril in Western Jamaica, all the way east to Morant Point in St. Thomas, Jamaica to hear the Richie B show on BESS 100 FM’s frequencies.
“I am happy to be returning to the radio airwaves in Jamaica. This is a historic moment for my radio show,” Burgess, CEO of Richie B Radio, told Caribbean Life on Tuesday. “This partnership, which started on Monday, Nov. 18, 2024 represents a monumental achievement in radio, uniting local audiences in Jamaica with listeners in Diaspora communities globally.
“Can you imagine, uniting radio listeners in Kingston with those in Brooklyn, New York?” he asked. “I am elated that I will be able to share breaking news, sports and entertainment stories with these communities every weekday morning.”
Burgess said his award-winning Morning Show will still broadcast to global listeners on www.richiebradio.com, alongside existing partnerships with Roadblock Radio 101.1FM HD3 WCBS (NYC Tri-State Area); Silk Radio UK; Reggae North Radio Toronto; and Link Entertainment Global Radio (Las Vegas, Nevada).
“The expanded listenership offers unparalleled benefits to advertisers,” he added. “Brands now have access to an audience that spans Jamaica, as well as vibrant Diaspora communities in the US, Canada, the UK, and beyond.”
Listeners can tune in to the “Richie B Morning Show” every weekday morning from 6 a.m.- 9 a.m. on www.richiebradio.com
