The highly anticipated music video for Tosh Alexander’s Reggae-fusion single “My Ting Different,” featuring Lady London, is finally in the Big Apple.
Fresh from releasing the intoxicating dance-ready audio earlier this month, entertainment publicist Paul Thom of The Thom Brand told Caribbean Life on Friday that the official music video serves as the soundtrack for the two Jamaican-American trailblazers, “chronicling Tosh and London’s extravagant takeover of recent weeks while capturing unforgettable moments from their appearances at the 2024 Caribbean Music Awards, 2024 Miami Carnival, Howard University Homecoming [Lady London’s Alma Mater] in addition to time enjoyed in Jamaica.
“The video, shot in a vibrant and dynamic style, is a visual feast that perfectly complements the tropical flare of the track,” he said.
Thom said “My Ting Different” is Tosh Alexander’s latest release, following her debut 2024 single, “Chat To Me Nice.”
He said this track has sparked numerous discussions, with Ladygunn describing Tosh as “a musical fusion of Jamaican soul and Brooklyn cool.”
Thom said earlier this month that Tosh was also unveiled as the new face of renowned spirit brand Campari for its recently launched Red Passion—Embrace the Mix campaign.
Tosh, named after her mother’s favorite singer, Peter Tosh, is a Brooklyn native raised in Jamaica and South Florida.
“She captures the best of all worlds in her delivery of musicality,” Thom said.
Tosh said: “I grew up in both cultures, so my approach to music and expression reflects exactly that,” she states.
Thom said Tosh’s music is “a testament to her versatility and ability to connect with listeners on a deep level.
“She effortlessly blends sultry and soulful deliveries with fierce deejaying abilities native to her Jamaican roots,” he said. “This unique fusion of styles allows her to transcend genres, consistently captivating a diverse range of listeners.”
Amidst all these sides, Tosh said: “In my music, you can recognize moments of sensuality and strength — the prowess of being a woman. That’s the message.
“It’s important for me to talk about other situations I’ve been in that other women can relate to, regardless of where my listeners are tuning in from,” she added.
