On any given night, somewhere in the world, Mr. Easy’s global hit “Drive Me Crazy” is playing.
“From arenas to TV and film placements and celebrity love, ‘Drive Me Crazy’ – 22 years later – helps define the Dancehall sound the masses love,” Entertainment Publicist Flair Lindsey, of AcclaimPr told Caribbean Life over the Christmas weekend.
Produced by Tony “CD” Kelly on the infectious “Buy Out Riddim,” Lindsey said “’Drive Me Crazy’ captures the essence of Dancehall’s Golden era.
“As Mr. Easy’s extraordinary vocals adorn the pulsating riddim, ‘Drive Me Crazy’ commands listeners, inspiring crowds to groove fearlessly or sing verbatim,” she said.
Amidst celebrating the 22nd Anniversary of “Drive Me Crazy,” Lindsey noted that Mr. Easy has nabbed its placement in the acclaimed drama series, “Grime Kids,” now playing on BBC 3.
“The remarkable series channels the coming-of-age journey of five Black London teenagers, navigating inner city living, societal woes, racism and more to make it in Grime music,” she said. “Set in the late 90s, the group helps take an underground phenomenon to worldwide status.”
Mr. Easy said he knew that “there was something special about ‘Drive Me Crazy’ when I recorded it.
“Yet and still, I am humbled by the heights the record has reached,” he said. “This is a big achievement for me. The longevity of ‘Drive Me Crazy’ is a true testament that good music has no expiration and that Dancehall has a viable place in today’s music landscape.
“I am proud of the song and can’t think of a more rewarding TV placement than ‘Grime Kids,’” Mr. Easy added.
Lindsey said the “Drive Me Crazy” effect is massive, stating that TV is not the only place the hit song is buzzing.
In a recent viral video, she noted that NBA star Russell Westbrook of the LA Clippers is seen dancing and singing the Dancehall classic “word for word, right down to the ad libs.”
“Long live ‘Drive Me Crazy,” Mr. Easy said. “Here’s to 22 more years of the classic. “Grateful for Russell Westbrook and all fans, DJs, fellow artists and influencers, who have supported the song.”
Lindsey said Mr. Easy is one of Dancehall’s signature voices, with staples on every DJs playlist.
“Whether it’s ‘Drive Me Crazy’, ‘Rain Again’, ‘Murder’, ‘Bashment Time’, ‘Strangest Thing’, or one of the crooner’s many other classics, Mr. Easy leaves an indelible mark on reggae and dancehall music and culture,” she said.
Notably, “Drive Me Crazy” was also featured in the film “After the Sunset,” with Pierce Brosnan, Selma Hayek and Don Cheadle; while “Bashment Time” was featured in the cult classic “Bell”, celebrating its 25th Anniversary.
Lindsey said Mr. Easy’s musical journey continues with a string of “new red singles.”
She said the international act is enjoying a trio of incredible songs, including “You Belong Into My Life” (Stingray Records); “Whine Nun Stop” and the “Gatubela” Ted Smooth Remix, featuring Karol G and Sigdatrig.
“Mr. Easy absolutely nails his vocals on the diverse releases, which range from lover’s rock to festive Dancehall and Latin club,” Lindsey said.
