Backed by eerie yet intoxicating instrumentals and a pulsing groove bass, Maestro Don debuts his summer scorcher, “Active”, produced by JahChlo Productions and aimed at bringing vibes back to the place, according to Jamaican entertainment publicist, Ronnie Tomlinson.
“More energetic in delivery than his more recent singles, the dynamic young artist is hoping this one hits listeners running,” said the Brooklyn-based Tomlinson, chief executive producer of Destine Media.
Known for a more measured approach on tracks such as “Senorita” and “Pioneer” feat, Bounty Killa, Maestro Don intends to broaden his musical diversity by “opting to drop a highly charged chorus and verses brimming with catchy one-liners accompanied by reverberating adlibs that serve to intensify the overall energy of the song,” Tomlinson added.
“I wanted to record a song that would empower people where confidence is concerned,” Maestro Don said. “The difference about this track is that it stands out with a more up-tempo vibe than my previous singles that my listeners are more familiar with. This track is more of a mood.”
JahChlo Production said that working with Maestro Don is “easy, because he is articulate, witty and have a good vibe for the music.”
“Not the typical dancehall mainstay synth palette, the production on this track was clearly inspired by ranges outside the genre,” Tomlinson said.
JahChlo Productions said: “Our brand plans to be a game-changer.
“We plan to add our unique flavor with a professional approach to the business aspects of the music,” it said, adding that “it will also not only be dancehall or reggae, but it will be on an international level.”
“Active” is available on all major platforms and digital outlets.
