Reggae music and culture ambassador Jahdon returns with the electrifying “Give,” which is out now on all digital and streaming platforms.
“Marking a significant departure from his familiar Roots reggae, Jahdon ventures into the pulsating realms of Electronic Dance Music (EDM) with this track, marrying his poignant message with a vibrant riddim to achieve a sound that’s as authentic as it is electrifying,” entertainment publicist Flair Lindsey, of Acclaim PR, told Caribbean Life over the weekend, stating that “an equally compelling official music video for “Give,” edited by Cyberleaf Entertainment, is now playing on Jahdon’s YouTube channel.
Produced under Jahdon’s Look Ya Noww Entertainment/Broomie LLC banner and distributed by the iconic Tuff Gong International, Lindsey said “Give” showcases “Jahdon’s vocal prowess at its peak.”
“This inspiring tune is a fresh take on ‘Give Ankhs,’ a standout track from his second studio album, ‘I’ released in 2022,” she said.
Delving into the inspiration behind “Give,” Lindsey said Jahdon reflects on the profound symbolism found in African culture. He explains,
“The ankh symbol, representing ‘life’ in Egyptian hieroglyphs, always fascinated me,” Jahdon said. “Discovering the ‘give’ symbol, depicted as a triangle, was a revelation. Combined, they signify ‘Given Eternal Life’ – a message of utmost gratitude and a mantra I’ve embraced in expressing thanks.”
Lindsey said Jahdon’s exploration into EDM is “a homage to musical pioneers like King Tubby, Lee ‘Scratch’ Perry, and King Jammys, acknowledging EDM’s roots in reggae music and sound system culture.”
She said the transition was sparked by reflection and the desire to infuse the original track’s lyrics with a new sonic texture.
“Collaborating closely with his engineer, Lamar ‘Audiotraxx’’ Thompson, Jahdon sought a unique sound to match the powerful lyrics, resulting in ‘Give’ — a testament to their longstanding musical synergy,” Lindsey said.
Jahdon said creating “Give”’ was “a journey fueled by inspiration,” adding that “it’s a message delivered in a new frequency, aiming to transcend boundaries and spread joy worldwide.”
With “Give,” Lindsey said “Jahdon continues to make waves, receiving acclaim from DJs, radio hosts, and tastemakers in Jamaica and internationally.
“His recent appearance on iHeartRadio’s ‘Carib Star Radio’ showcased the single’s broad appeal, further cementing his status as a versatile musical innovator,” she said, stating that it was also played on Jamaican radio on the Bridge 99FM “Up & Go Morning Show” in Kingston and Fit 96.7 FM in Trelawny.
“As Jahdon’s journey unfolds, his commitment to delivering positive, uplifting music remains firm,” Lindsey added. “With ‘Give’ and his ongoing projects, he is set to continue impacting the world in profound ways.”