Authors of potential best selling books often junketeer their compilations using mainstream media as their platform to ‘sell’ their argument to large audience. Often after making a case in promoting a product that could make the New York Times bestseller list or Oprah Winfrey’s coveted endorsement, some even hold up the cover for a picture-perfect photo opportunity that could spiral sales close to the publication date.
Celebrity publicist Angelo Ellerbee is using a more intimate technique to insure readers will purchase his fourth book “Before I Let You Go.”
For starters, the untraditional flack will not receive a copy of his book until the middle of August. It’s publication date is not until Aug. 22.
However, since May when Spring sprung, the guru has been engaging crowds for preview readings using coffee klatch-type techniques to amass potential buyers.
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Here’s his formula, he enrolls a host who invites friends who invites a few friends and those friends asks others to join them for an afternoon of intimacy, camaraderie and networking.
Guests are privy to tips, social interaction, culinary delights, and an opportunity to mingle with a new generation of influencers.
Ellerbee is not just another hurry come up bandwagonist peddling his advice on the music business, he is the influencer credited with steering the careers of Mary J Blige, DMX, Ginuwine, James Mtume, Dione Warwick, Shabba Ranks, Morgan Heritage, Born Jamericans and stables full of accomplished talents to the peak of bigness.
Therefore he has many influential friends. An indication lists Elerbee’s stewardship the king of pop, Michael Jackson claimed on one of his biggest outings in New York City.
Another multiplies with others the likes of R&B legend Ronald Isley of the Isley Brothers, Roberta Flack, Alicia Keyes, Melba Moore, Celine Dion and others. They can also attest Ellerbee’s prowess as an artist development advisor and fashion-forward publicity campaigns.
Those in the know might remember Patra, the ‘Queen of the Pack,’ dancehall trailblazer — how he guided the Epic Records signee to the pinnacle of her career.
Add opera diva Beverley Sills to the diverse representation Ellerbee marketed.
No un-objective braggadocio but 50 years of independent assist to record company publicity departments equals half a century since the New Jersey founder of DoubleXXposure Media Relation began establishing a reputation.
Reputedly now miles ahead in maintaining longevity and a reputable career as one of the most successful music industry marketing specialists now he represents Kool & The Gang, Frankie Beverly & Maze, Dione Warwick and a long list of newcomers.
The veteran and often described ‘king of publicity’ continues to replay his winning mantra, this time in his fourth book.
“I really want to reach the world but I want to speak their language,” Ellerbee said.
“I want readers to understand what I have to say and this is my way of guaranteeing they will at least hear me.”
Along with 30 or more pre-order gatherings scheduled, video interviews have already enlisted sessions with Cyrus Webb on Facebook.com, Video Jukebox, Podcasts with Lisa Ascolese and others.
Ellerbee studied fashion in Paris, France.
And when two-time Grammy winner enlisted him for an internship in the music industry, Ellerbee added style to his resume.
Additionally, Ellerbee has been credited in the film industry as executive producer of numerous productions.
‘Be kind,’ ‘be grateful,’ ‘be sincere,’ ‘be confident,’ ‘be your best’ are just a few of the suggestions he serves up in the tome that will certainly make the New York Times bestseller list when the publication date of Aug. 22 arrives.
Ellerbee has been making the rounds stopping into friendly gatherings in New Jersey and throughout Harlem and the city.
At a recent preview event across from Lincoln Center on Juneteenth Day where his client Eugenia Foxworthy resides, the book sold out in minutes despite the fact there are no print copies available.
Sold out to special invited guests, it was the real estate specialist herself who gifted each guest with copies.
The hostess with the mostest did not bat an eyelash to reward her friends who attended the event meant for pre-sold purchasing. She assured them that by the publication date their scanned coding will arrive by mail.
Now Ellerbee may not be tallying numbers the authors who appear on late night television talk shows or daytime gabfests boasts but the community engagements he’s amassing are resonating with 30 or 40 VIP guests who attend each of his preview sessions.
That attendees receive a T-shirt, tote bag and one-on-one advisements are the bonus benefits to ensuring Ellerbee’s arrival on the best seller list.
Look for an invitation from a friend or associate, it’s a privileged preview to an outstanding prologue penned by a humble entertainment insider who’s deserving of all accolades.
