Brooklyn native, Emmanuella Duroska, executive director of the Curly Code — a chapter-based Natural Hair Club for Black Girls, on Saturday, Aug. 20, hosted the brand’s final Wash Day event for 2022 in an interactive in-person setting to teach the young ladies the basics of natural hair upkeep.
Targeting young girls of color in Brooklyn, Duroska, told Caribbean Life, the Curly Code has introduced a new way of celebrating the beauty of black hair. With a host of interactive programming, the Curly Code is on a mission to debunk natural hair myths, teach girls the nuances of natural hair care all while encouraging them to love the hair they have and not the hair they want.
“The Curly Code kicked off back to school season sponsored by haircare brand Amika, at Brooklyn Commons on Flatbush Avenue, addressed every girl’s most common hair concern, dryness, noted the entrepreneur, adding that the launch of the new Hydrorush collection was created to combat dryness and hydrate curls.
Amika representatives walked attendees through proper product application, demonstrated effective techniques, and shared tips to turn the dreaded wash day into a delightful wash hour (or two). The event ended with an after-party sponsored by Olaplex, HoneyPot, Coola, and Rare Beauty.
“If you know a Black girl, age 13-19 here in Brooklyn, looking for a safe space to learn about natural hair, encourage them to visit TheCurlyCode.com and sign up for the email list. List members receive a monthly natural hair newsletter to encourage, empower and educate them on their self-love journey,” said Duroska,
A former educator, Duroska said the brand is on a mission to make sure every black girl knows how to take care of their natural hair and fall in love with it.
“Today we are hosting our last event of the year in partnership with Councilmember Farah Louis. It is wash day Wednesday in collaboration with the Amika brand, teaching young girls how to properly use the new Hydro Rush intense moisturizer line to wash, condition, and treat their natural hair,” said Duroska.
“Many young women have complained over the years about the dryness of their hair, so we found one of the best brands on the market, it’s a moisturizing product to help them with their hair concerns,” said Duroska whose clients, the Curly Code student leaders are attending some of the top colleges and universities in the U.S.
Cosmetologist and Amika Brand Educator Jamie Brice guided the students through the process, teaching them how to apply the hair treatment, and how to properly use each of the products.
She explained that Amika that has been in existence for many years, recently launched the new Hydro Rush line of products.
Some are, Amika Hydro Rush Intense Moisture shampoo and conditioner duo, Intense Moisture Conditioner, Amika T(hair)apy Signature + Care Hair Set, among others.
She thanked Councilmember Farah N. Louis for spreading the word of the Curly Code work to increase students’ positive sense of self.
Other programs bypass students’ self-esteem, but we must start there. Through the program students of color become informed consumers both of beauty brands and higher education. The Curly Code prepares students for their first major business transaction, get into college, and figure out how to pay for it.
The club encourages students to become educated consumers. “Our entire college access programming is student-centered and primarily student led. College is the first major purchase a student is going to make in their adult life. We teach students to approach college admissions like a business transaction — accessing not just the cost of attendance but the long-term value of a degree from any school,” states the website.
To learn more, click www.thecurlycode.com, or connect with The Curly Code on @instagram, Facebook, and tik-tok.
