New Era Productions, in association with Reggae-Dancehall artiste, Alkaline, has announced the return of New Rules Festival to Jamaica on July 2 at Independence Park (National Stadium Car Park).
According to Jamaican entertainment publicist, Rickardo Shuzzr, chief executive officer of Shuzzr media, the initial staging of New Rules Festival in 2017 “saw over 30,000 patrons in concert to witness Alkaline’s performance after his debut album peaked at #1 on the Billboard Reggae album charts.
“This overwhelming support and musical success since then speak to the artiste grasp on the genre then, a testament which resonates ‘till today,” he said. “Since its inception, the event has executed staging in Miami, Florida and New York City, cementing the festival and artiste’s legacy.
“As the festival returns home for a much-anticipated staging given its absence from the local circuit for almost five years, New Rules Festival Jamaica will see acts such as Elephant Man, Aidonia, Macka Diamond, Skeng, Jahvillani, Stalk Ashley, Marcy Chin, Knaxx, Star Captyn, Sykario and Kacique with other surprise guests performing in concert with the man himself, Alkaline,” Shuzzr added.
“Our Jamaican audience have been waiting not just for a great production/event like New Rules Festival but also to see Alkaline live in concert,” said Kereena Beckford, Alkaline’s manager/event organizer. “It’s been about five years since he performed in Jamaica, and his return this summer will be epic.
“Our shows platform has always catered to giving upcoming artiste a platform to shine, and this year will be no different,” she added.
Shuzzr said “given the anticipation to see Alkaline’s performance and the other mentioned acts, the New Era Productions team would like to implore our patrons to come out early.
“Gates open at 5:00 p.m., with showtime to commence at 8:00 p.m.,” he said. “This will allow for all to secure parking arrangements, entrance to the venue, and wide variety of offerings provided by our sponsors and vendors in a timely manner.”
For more information, call 876-442-0784 or email newrulesfestival@gmail.com.
